Tom is a highly successfully marketer of  products and services to a broad spectrum of consumer and business targets. His expertise includes marketing communications, market research, branding and strategy development, customer relationship management, and predictive modeling.

The first phase of Tom’s career was in the advertising agency business. He worked, among others, for McCann Erickson Frankfurt, where he was Vice President International in charge of developing Pan European marketing communications campaigns for Opel and Vauxhall, GM’s volume car brands in Europe. He was also Senior VP at J. Walter Thompson London, in charge of the 130-person Pan-European strategic and creative development team which JWT had established for Ford of Europe. Earlier, he headed the National Liberty Insurance and BMW Car and Motorcycle accounts at the James Neal Harvey Agency in New York.

In the late Eighties, Tom co-founded the Brand Dynamics Group, a London-based strategic marketing consultancy specializing in the use of advanced econometric techniques in the development of highly accurate predictive models of brand behavior. Clients included American Express, RJR-Nabisco, Kodak Europe, and Phillip Morris.

In 1994, Tom founded Customer Analysis & Retention Engineering (CARE), a highly successful customer satisfaction- and loyalty-enhancement consultancy whose telephone-based CRM programs generated treble-digit returns on investment through the significant increases in customer acquisition and retention which they generated. Clients included Saab, GM-Vauxhall, the General Motors Europe Customer Care Centre, Fiat, Alfa Romeo, and a number of large (102 - 275 store) car dealers.

Tom graduated cum laude from Princeton University and then got his law degree from the University of Pennsylvania, where, simultaneously with his legal studies, he participated in the Wharton School’s MBA program. He is fluent in English, German, and American.

 

 

 

 

 

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